Vertical social media videos: The future of video marketing
Social media videos in vertical format have become enormously popular, for good reason. They are perfectly suited for mobile devices, which is how most people consume social media today. And, when done well, vertical videos are incredibly engaging and effective. Furthermore videos can be shot in landscape and then edited to portrait, or shot in portrait using high quality phones or cameras.
Benefits of using vertical videos
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- More likely to be seen. Comparatively vertical videos take up more space in the newsfeed, so they are more likely to catch people's attention.
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- More engaging. People are more likely to watch vertical videos all the way through than horizontal videos. Basically they fill a phone screen leading to less distraction and the viewing size is larger.
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- They can be created from existing videos or made specifically for the video aspect.
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- Use your existing images in a slide or montage video. By creating a slideshow your existing images are dynamically viewed.
Examples of vertical social media videos that are effective:
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- Product demos. Vertical videos are perfect for demonstrating how to use a product or service.
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- Behind-the-scenes content. People love to see what goes on behind the scenes at their favourite businesses. Vertical videos are a great way to give them a glimpse. As a result your clients keep you in their thoughts.
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- Educational content. Vertical videos can be used to teach people about different topics in a fun and engaging way.
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- Testimonials. Vertical videos are a great way to showcase customer testimonials.
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- Storytelling. Vertical videos can be used to tell stories in a compelling and visually appealing way.
Finally if you are not already using videos in your marketing strategy, now is the time to start. This is a great way to reach your audience, engage them with your content, and drive results.
Learn more about video creation in North Cornwall